The Hong Kong Monetary Authority (HKMA) welcomed the launch of the revised Code of Practice on Person-to-Person Marketing Calls (the Code) by the Hong Kong Association of Banks (HKAB) and the DTC Association (DTCA) on 21 June. The Code provides guidance to Authorized Institutions (AIs) in undertaking telemarketing activities with a view to promoting good banking practices. The latest revision sets a limit on the frequency of person-to-person marketing calls made to the same telephone number to no more than three calls in a calendar week. This will enhance telemarketing experience of the public. On top of this, the Code also provides guidance to AIs on other major areas to protect the public, for example, confining hours of making calls to 9:00 am to 10:00 pm; providing clear identity of the callers and purpose of calls to the called parties; handling requests for unsubscribing marketing calls; controls over collection of information from the called parties and arrangement for any subsequent meetings; and mechanism for handling of complaints.
Resources: https://www.hkma.gov.hk/eng/news-and-media/press-releases/2024/06/20240621-5/
