SFC joins global regulatory effort to curb activities of unauthorised finfluencers

On June 6, 2025, the Securities and Futures Commission (SFC) announced its participation in a global initiative to combat unlawful financial influencers (finfluencers) who risk misleading millions of social media users. Collaborating with international regulators, including members of the International Organization of Securities Commissions (IOSCO), the SFC is engaging in the “Global Week of Action Against Unlawful Finfluencers.” This campaign combines enforcement actions against illegal activities with educational efforts to raise consumer awareness about the risks associated with finfluencers. The SFC is also conducting inspections of securities brokers’ compliance with regulations related to finfluencers and has taken enforcement actions, including suspensions and prosecutions of violators. Additionally, the SFC is ramping up its investor education initiatives to help the public recognize and avoid scams. Resources: https://apps.sfc.hk/edistributionWeb/gateway/EN/news-and-announcements/news/doc?refNo=25PR82