GCC Social Impact Institute

Before commencing a business operation, we do it traditionally by doing a complete strategic planning. However, if we intend to address society’s issues, innovative approach of creating new ideas and seeking transformation are becoming important. At the Institute, we do it differently by first engaging in a creative process. Combining it with the traditional approach, we work through all the relevant elements in the business strategy and planning so that social concepts would be able to be translated into executable actions and provide a guiding posts for the social innovators of reaching decisions.

We, as your trusted consultants, we help our clients with planning for for-purpose planning through our approach.

For not-for-profit organisations, it is heavily reliance on government grants and philanthropy, and business model is not resilient, in particular the funding requirements. As a result, they have spent a lot of resources in raising fund to support their operations, but not focusing on working towards the impact goals, or there are a lot of limitations of using the funds to target towards the areas that require the most attention. We partner with our clients to explore new revenue streams, and diversify the income sources. Our goal is to assist them to “commercialisation of their operations” which creates business cases for impact investments, and sustain their own business operations.

We also assist them to map out the key operational process by providing critical analysis towards their impact goals, and deliver new strategy, if needed. Operational planning is important for the success of the organisations as it could ensure that there are having the right people, right process and sufficient resources to achieve the mission. We also will explore the use of digital transformation for the purpose of enhancing efficiency and effectiveness.

Having a clear business and operating model would allow social innovators to make the right decisions in making sure that they are being accomplished to achieve their impact goals.

In order to demonstrate the for-purpose enterprises’ impact, we assist our client to set up a measurement framework that could address the attention to the society, funders, donors and other stakeholders Recent years have seen the rise in demand for for-purpose organisation’s to demonstrate their impact. With the rise of the recent concern over the social matters, it is expected that there is growing demand for impact measurement.

The process of starting the impact measurement would be complicated and involved a lot of thoughtful processes. We intend to assist our clients to break it down and make it an easy step-to-step guides for delivering their impact to be measurable with evidence-based supporting. We will also help our clients consider broader frameworks of leveraging a collective approach to achieve the Sustainable Development Goals and other social impact matters.

Communications is the process of shaping the for-purpose enterprises’ key impact messages to its investors and relevant stakeholders in the context of business strategy and long-term value creation. The purpose of the communications is to engage your customers, stakeholders and investors, and to showcase your progress on impact commitments. We are committed ourselves to assisting our client to achieve the UN’s sustainable development goals, such as reducing their environmental footprints and conserving natural resources, and doing goods for our society and generations. We specialise in providing public relations, communications  and marketing services to our clients, and it is a long-term effort that focuses on reducing the environmental impact, and bringing social impact while promoting services/ products of a for-purpose enterprises.

Our capacities as your PR, communications and marketing partner are:

• Sustainable brand development and marketing plan: We adopt a standard approach of “Insight, Ideas and Impact” in formulating your business and impact strategy into your brand development and marketing plan. We identify the key message and mission in your brand to raise awareness and building advantages in the areas of social impact. Your marketing messages, and business vision should be consistent, and in line with  your brand values. Through a combination of detailed research and market experience, we manage your brand and create a digital marketing plan which is customized to your social impact initiatives, and cover all your marketing exposures, from events and campaigns, advertisement, video content to social media;
• Digital communications and content management: Based on the formulated impact strategy, we formulate effective campaigns, thought leadership, communicate strategies that set the tone and craft messaging to protect your brand value in today’s social contract between your business and the society. With our communication strategy of risk mitigation or defensive reputation management, we activate your communications to the society with a sustainable organizational/ social impact purpose that will drive positive impact. Creating such impact in sustainability will require to maintain healthy relationships with stakeholders and regulators. Our strategist can help you communicate your social impact purposes to build the  Enhancing your impact efforts will benefit from the relationship with the media. We will help to build that relationship, plan for your media exposure, and expand your media network;